^{The New American Dream
By Mike Moore
Reprinted from: Builder & Developer Magazine}

^{In an age where personal choice is king and we all want it our way, we are no longer dreaming of owning a home, we want a custom home.  Most of us have developed our own likes and dislikes and we know how we want to live in our home.  We have been given choices by everyone else why not from our most valued purchase?  New home builders are responding to our desire for choices by developing options that allow us to personalize our home.  As all of us look for opportunities to make our home reflect our personal style, the builder is making changes available to make the New American Dream a reality.  As you shop you need to remember your attention to the builders needs is as important as their attention to yours.}

^{This evolution of tract housing has turned what used to be a tract of homes into a community that reflects the personal style, individuality, and tastes of the people who live and work there.  From computerization, electronics, and security to custom countertops, floors, cabinets, and finishes today’s builder is providing you with the opportunity to make your new home everything you have dreamed.} 

^{Many companies are assisting the builder in providing you with design choices. Builders Showcase Interiors new Options Management System© is leading the way.  After years of serving the building community as its’ leading design center for flooring, they are now offering complete options selection and management to personalize your home.  Many builders are using their service including Standard Pacific Homes, Pulte Homes, Presley Homes, and Euston Homes just to name a few.} 

^{One of the challenges in offering multiple choices is keeping the selection and design process simple enough to make it enjoyable.  Builders Showcase Interiors has combined the best and latest technology with individual personal attention from professional design staff.  This combination is working to assist you in your selections and make your dream home a reality.  After personalizing your new home they manage the communication to your builder to assure your new home meets all your expectations.}

^{Showing  you all your choices is a key element in Builders Showcase Interiors success in making this design process an enjoyable one.  Design catalogs, professional design assistance, and fast accurate communication are a must if your experience and end result is to be a good one.  Remember that every builder has a system to serve you and your best results come from cooperating with that system.  The promise any business makes to you is only as good as their ability to follow their systems to deliver on that promise.}

^{Keep the dream alive, shop well, and never settle for second best.}

^{Mike Moore is Director of Marketing for Builders Showcase Interiors and President of MCM Productions, a training and consulting company serving the Design and Building Industries.  Mr. Moore been developing systems to serve the home owner for 16 years and training designers for 13 years. He is author of Making Customers and Living in Style.}